Microbe Formulas / CellCore Biosciences
Creative Director I Nov 2019 - Current
Design and develop new brand schematics and guidelines for both companies to ensure they a look that matched the level of quality of the products and services
Create and implemented tailored marketing and advertisement campaigns, from online to billboard, to local Premium Sponsorships with Boise State University
Determine the direction of both brands for future growth by finding ways to fit them into unique schemes and guide a Creative department of 7 employees to ensure it aligns with the company’s trajectory and goals
Source, design and manage the importation of product packaging materials from overseas manufacturers in quantities of over 100,000 at one time
Design and direct the premier community event (ECO Live) for CellCore Biosciences to ensure a high quality experience for upper-echelon clients and customers to learn about our company and products
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Koolgator
Creative Marketing Director I Oct 2018 - July 2019
Designed custom printed products for large corporations in quantities of up to 500,000 unit orders in any given project
Trained new employees in both marketing and design concepts and tasks
Optimized the workflow process to streamline tasks between departments within the company
Increased sales on eCommerce platforms by improving the brand’s presence and the overall look of the content it produced
Improved the product mockup process to ensure a more realistic look and feel for companies to review before an order was placed, further ensuring the end result's quality in both build and design
My Deals LLC / Zompers
Sr. Graphic Designer I Jan 2017 - July 2018
Developed and designed new brands and products for retail stores and eCommerce sites
Content creation for marketing campaigns, web platforms, in-store displays and product development
Managed large overseas manufacturing projects from concept to production
Increased the brand’s product platform by more than 300% through research and development of trending products and industries within the retail product space